Search Engine Optimization related meetings and conferences are becoming the rage. They are not just for SEO Experts alone anymore. So, I wanted share a little of my thoughts and opinions on SEO Conferences. I guarantee mate, if we leave Victoria to go to a conference, it needs to be a good one.
On the face of things, and based on the part of the world that you live in, I would say that going to a conference is OK. Many of the web forums and blogs I read would tend to agree. It can be great to interact with other SEO Experts.
On another level, these conferences can be good because the industry is changing almost daily anymore. As the big engines like Google try to improve their processes, it causes all of us that work on search engine optimization to constantly be on our toes for techniques that no longer work.
Many SEO Experts are also very easy to talk to, and are glad to discuss issues with anyone. So, while you are at a conference session of one of your favorite bloggers or seo experts, take a break and talk to them. Introduce yourself, tell them what you do, and comment about their work. Don’t be afraid to ask some challenging questions also. Many SEO Experts learn this way also. Just because you are considered a pro in your industry does not mean that some other guy won’t have a good idea.
You may also find yourself sitting next to people in speaking sessions that you need to meet. You could find yourself sitting with the CEO of a company, or a marketing director for a large corporation. These could become important contacts later down the road. I know I have met many clients at the conferences I have done here in Australia.
Take all the information in you can. Carry plenty of business cards, and don’t be afraid to give them out. That’s my take on it.
Johnny Smoes is an IT Programmer and SEO Experts with SEO Experts Australia.com.au, an Australian based company that specializes in SEO in Australia, Asia, and Europe. Johnny often does conferences on SEO, and writes about the subject of SEO frequently. You can reach him at http://ping.fm/R4mi3 or @seoaus2010 on Twitter.
Saturday, October 23, 2010
Friday, October 22, 2010
The Basic of SEO
SEO stands for search engine optimization. We optimize websites, in order to make them easily found by the major search engines. We constantly strive to make our website more attractive by also improving parts of the website, in order to increase the traffic a website gets from search engines. There are a lot of different parts to this puzzle. But they all have this basic goal in mind. We want to get people to the website. And the truth of the matter is that search engines really control the information most often found on the Internet. If it can’t be found, it can’t be shared.
SEO is different, though, than website conversions. The process of conversion involves getting people to “do somethingâ€, while they are on your website. Perhaps you want the people who visit your website to buy something, or leave an email in a contact form. This is a whole different subject from search engine optimization. In fact, a great deal of the techniques used to capture material from website visitors can be less than helpful to the process of making the website search engine optimized.
The whole Internet system is held together by links. It is how we get from one place to another. Sometimes, we know the link , and can just type it in. For the rest of the time, we simply have learned to rely on the information provided to us by search engines. Search engines go out and collect information on websites, and present it back to the user in an organized fashion, called “search results.†We get these results by typing in words that describe what we want to find. In the industry, those words are called keywords, because they become key in helping us find our information.
The vast majority of all traffic comes from three search engines: Google, Bing and Yahoo. We depend upon these search engines to provide information about our website to the world. The better we can do this, by understanding the rules of play, the better our website will be found.
The cold hard truth is that your website will not be found easily by just putting it out there. In fact, you may never get any visitors. If you choose to ignore the need for search engine optimization for your website, you will be spending a lot of time trying to get the word out. You may also then have to settle for paying the search engine people to advertise your web site.
If you would like to get some temporary, or more ongoing, help from an SEO Expert, we would like the chance to talk to you. In the meantime, we invite you to continue to follow our blog, and learn about search engine optimization techniques with us at SEO Experts Australia.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia, a company that specializes in SEO. You can visit Johnny's website and get a chance to talk to an SEO Expert. You can also reach him at @seoaus2010 on Twitter.
SEO is different, though, than website conversions. The process of conversion involves getting people to “do somethingâ€, while they are on your website. Perhaps you want the people who visit your website to buy something, or leave an email in a contact form. This is a whole different subject from search engine optimization. In fact, a great deal of the techniques used to capture material from website visitors can be less than helpful to the process of making the website search engine optimized.
The whole Internet system is held together by links. It is how we get from one place to another. Sometimes, we know the link , and can just type it in. For the rest of the time, we simply have learned to rely on the information provided to us by search engines. Search engines go out and collect information on websites, and present it back to the user in an organized fashion, called “search results.†We get these results by typing in words that describe what we want to find. In the industry, those words are called keywords, because they become key in helping us find our information.
The vast majority of all traffic comes from three search engines: Google, Bing and Yahoo. We depend upon these search engines to provide information about our website to the world. The better we can do this, by understanding the rules of play, the better our website will be found.
The cold hard truth is that your website will not be found easily by just putting it out there. In fact, you may never get any visitors. If you choose to ignore the need for search engine optimization for your website, you will be spending a lot of time trying to get the word out. You may also then have to settle for paying the search engine people to advertise your web site.
If you would like to get some temporary, or more ongoing, help from an SEO Expert, we would like the chance to talk to you. In the meantime, we invite you to continue to follow our blog, and learn about search engine optimization techniques with us at SEO Experts Australia.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia, a company that specializes in SEO. You can visit Johnny's website and get a chance to talk to an SEO Expert. You can also reach him at @seoaus2010 on Twitter.
Monday, October 11, 2010
Class apart SEO Services in Australia
Internet marketing is a very efficient and low cost way of securing attention and interest of your business prospects. Per se, Search Engine Optimization (SEO) is a comprehensive service that includes every trick in the book to garner better ranking in search engine result pages across top search engines. Be it Google, MSN Bing or Yahoo, an internet market consultant provides SEO professional services to achieve optimized web presence.
You can expect all professional SEO professional services to take care of every SEO need applicable. The services undertake everything from tweaking the structure of your website (to render it hospitable to the ‘crawlers’ of all top search engines) to running projects like Pay Per Click (PPC), Search Engine Marketing (SEM), Email marketing and Social Media Marketing for your website. An Australian internet marketing consultant in specific offers free consultation to identify your online business goals and suggest suitable strategy to increase brand awareness and more qualified clicks to translate into more business.
You can expect all professional SEO professional services to take care of every SEO need applicable. The services undertake everything from tweaking the structure of your website (to render it hospitable to the ‘crawlers’ of all top search engines) to running projects like Pay Per Click (PPC), Search Engine Marketing (SEM), Email marketing and Social Media Marketing for your website. An Australian internet marketing consultant in specific offers free consultation to identify your online business goals and suggest suitable strategy to increase brand awareness and more qualified clicks to translate into more business.
Sunday, October 10, 2010
Keyword Density and Placement
Keyword density and placement is a topic that is becoming very popular these days. There are many SEO Experts that think that keyword density is not even an issue, or at least it is a small issue. So, I wanted to dedicate this edition of the blog to my take on the issue of keyword density and placement.
First off, key placement is easy to deal with, from my opinion. You have to get your keywords into articles, titles, meta-tags and meta descriptions on your website. They also need to be used in meaningful ways. You have to place the keywords in and around rock solid content for your website, unless you are using them in the title. Spamming the keywords does not work well. So, if you are going to write content, make sure you are placing keywords often. I try to have my big keywords in at least every other article I add.
So, let’s talk of density for a bit. The search engines are not currently using a metric that includes keyword density. Yet, the use of well placed keywords can make a difference. Here is the question you may want to ask yourself: “ in relation to the use of my keywords, have I covered all aspects of the topic on my website, in my blog, on my information pages?†If you can answer yes to this question, then you probably don’t need to cram more keywords in. If your answer is no, then you need to add more keywords. A good rule of thumb, for me, has always been to use a 3% or less keyword density. Most of the time, you can thoroughly cover a topic in that amount of keywords. I don’t freak out, though, if I need to use the keywords more than that, to get things to make sense. Search Engine Optimization strategies will not fall apart because I used my keyword one too many times.
I do, however, feel it is important to use keywords in Titles. Getting your keywords in your title can really help to get the article noticed. Then, the good content of the article will only help to drive the overall SEO for the whole article. Subtitles are also a good place to get keywords hidden. This is an old SEO Expert trick that still pays dividends. Not all titles yield to the use of certain keywords. However, witty little subtitles often do, and can help to get the article noticed.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia, a company that specializes in search engine optimization. He frequently writes about the topic of SEO here, and in other publications. You can reach him at SEOExpertsAustralia.com.au or @seoaus2010 on Twitter.
First off, key placement is easy to deal with, from my opinion. You have to get your keywords into articles, titles, meta-tags and meta descriptions on your website. They also need to be used in meaningful ways. You have to place the keywords in and around rock solid content for your website, unless you are using them in the title. Spamming the keywords does not work well. So, if you are going to write content, make sure you are placing keywords often. I try to have my big keywords in at least every other article I add.
So, let’s talk of density for a bit. The search engines are not currently using a metric that includes keyword density. Yet, the use of well placed keywords can make a difference. Here is the question you may want to ask yourself: “ in relation to the use of my keywords, have I covered all aspects of the topic on my website, in my blog, on my information pages?†If you can answer yes to this question, then you probably don’t need to cram more keywords in. If your answer is no, then you need to add more keywords. A good rule of thumb, for me, has always been to use a 3% or less keyword density. Most of the time, you can thoroughly cover a topic in that amount of keywords. I don’t freak out, though, if I need to use the keywords more than that, to get things to make sense. Search Engine Optimization strategies will not fall apart because I used my keyword one too many times.
I do, however, feel it is important to use keywords in Titles. Getting your keywords in your title can really help to get the article noticed. Then, the good content of the article will only help to drive the overall SEO for the whole article. Subtitles are also a good place to get keywords hidden. This is an old SEO Expert trick that still pays dividends. Not all titles yield to the use of certain keywords. However, witty little subtitles often do, and can help to get the article noticed.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia, a company that specializes in search engine optimization. He frequently writes about the topic of SEO here, and in other publications. You can reach him at SEOExpertsAustralia.com.au or @seoaus2010 on Twitter.
Sunday, October 3, 2010
Valuable SEO from Social Media Sites
Social media is becoming more valuable every day. There is so much that a website marketer can do with a good social media campaign. But some people forget about the valuable SEO Expert style help that you can get from a good social media website.
One of the best things that social media websites do for the SEO of your website is that they allow you to link directly back to your website. Many of the sites will also allow “do follow†style links, but that is not the biggest benefit. The big benefit is that search engines find other valuable sites linked back to us, so our website gets some credit. In a more practical fashion, people can follow those links directly to your website. Be your own SEO Consultant, and make sure you take advantage of those opportunities to link directly back to your website.
Another great advantage to social media sites is that they can help you with SERP control. SERP is an acronym for “search engine results page.†In this sense, we are talking about trying to control the top 10 organic results for our keywords. On every search engine result page, there are 10 free returns; not just the paid links.
SERP’s will often make use of social media connections. So, sites like Facebook and Twitter can help you dominate the top ten results for your keywords. There are some things, though, that you have to be willing to do, in order to get this help. You have to be willing to be engaged in the social media site. Spend some time interacting with people, and providing good information to folks. Just spamming these sites with useless junk, or just constantly asking people to buy something will not give you the results you’re seeking.
One good way to help provide quality content to these social media sites is to connect them to any articles or blogs you are writing. Every time we add a new article to the SEO Experts Australia Blog, we also have a tweet go out on Twitter, and a post go out on Facebook, so a larger variety of people can take advantage of reading the information we provide on search engine optimization here.
Following some of these simple ideas can really turn social media sites into SEO machines for your website also. Just remember: participate in the site a little. It will have big dividends in the long hall.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia.com.au, a company has specialized in search engine optimization for years. He frequently writes about the subject of doing good SEO. You can reach him at SEOExpertsAustralia.com.au or @seoaus2010 on Twitter.
One of the best things that social media websites do for the SEO of your website is that they allow you to link directly back to your website. Many of the sites will also allow “do follow†style links, but that is not the biggest benefit. The big benefit is that search engines find other valuable sites linked back to us, so our website gets some credit. In a more practical fashion, people can follow those links directly to your website. Be your own SEO Consultant, and make sure you take advantage of those opportunities to link directly back to your website.
Another great advantage to social media sites is that they can help you with SERP control. SERP is an acronym for “search engine results page.†In this sense, we are talking about trying to control the top 10 organic results for our keywords. On every search engine result page, there are 10 free returns; not just the paid links.
SERP’s will often make use of social media connections. So, sites like Facebook and Twitter can help you dominate the top ten results for your keywords. There are some things, though, that you have to be willing to do, in order to get this help. You have to be willing to be engaged in the social media site. Spend some time interacting with people, and providing good information to folks. Just spamming these sites with useless junk, or just constantly asking people to buy something will not give you the results you’re seeking.
One good way to help provide quality content to these social media sites is to connect them to any articles or blogs you are writing. Every time we add a new article to the SEO Experts Australia Blog, we also have a tweet go out on Twitter, and a post go out on Facebook, so a larger variety of people can take advantage of reading the information we provide on search engine optimization here.
Following some of these simple ideas can really turn social media sites into SEO machines for your website also. Just remember: participate in the site a little. It will have big dividends in the long hall.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia.com.au, a company has specialized in search engine optimization for years. He frequently writes about the subject of doing good SEO. You can reach him at SEOExpertsAustralia.com.au or @seoaus2010 on Twitter.
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