Well, the iPad 2 is off and running, having made its international go live date. The lines were found to be long in Berlin, and London, and even in my part of the world in Sydney. In total, the new iPad 2 went on sale in 25 countries.
My favorite story came from London, there people were lined up to get a new iPad 2 for more than 33 hours. People were spending the night on the street, or standing and trying to stay awake. It’s crazy mate.
If the counts are correct, there were more than 300 people in the line outside the Regent’s Street Apple store. There were more than 500 outside an Apple store in Covent Garden. So, her Majesty’s constituents were in good form for this launch, just like they were for the original launch of the iPad.
Ok, enough about the crazy people in London. The new iPad is much lighter and thinner than the original. It has been equipped with two cameras and a faster processor. It went on sale Friday in 21 European countries plus Australia, Canada, Mexico and New Zealand.
And, I must say, it did well down under. People began lining up outside an Apple store in Sydney, Australia, two days before the sought-after device went on sale.
Apple had originally planned to also begin selling the iPad 2 in Japan Friday but delayed that launch in the wake of the destruction wrought there two weeks ago by an earthquake and tsunami.
The iPad 2 went on sale March 11 in the U.S. It will be available next month in Hong Kong, Korea, Singapore and additional countries. So, stay tuned. We’ll have to see how the numbers come in.
Johnny Smoes – fighting off the crowds in Sydney.
Saturday, March 26, 2011
Mobilizing Your Website
Many search engine marketing services are now gearing up to help customers with creating a mobile platform version of their traditional website. I call this “mobilizing” a website. If you are one of those people who plan on using a platform to “mobilize” your website, and still be able to keep good search engines optimization, then there are a few things you need to look out for, as they can have a dramatic effect on mobile SEO.
Most mobile platforms work quite simply. They simply take the existing content from your existing website pages and remove all complex code and media, leaving plain or rich text format text and a minimal number of images. This is basically the same as the “transcoding” that the search engines do. The nice thing is, though, that a proprietary platform it is more customizable.
The first problem with these kinds of software is that if they are web based, they may include the mobile content on a subdomain of their main domain, rather than including it on your domain. This generally looks something like: www.yourwebsite.mywebsite.com. In terms of SEO, that means that you are building up their domain rather than yours, and they have all control of the hosting. Any links, traffic or rankings that your mobile content accumulates are actually accredited to their domain rather than your own. In this case, all your efforts are for naught.
You will also need to be careful with how pages are named on your new platform. The new optimized files may strip away keywords that have been placed there for good SEO on a traditional site. Links that you are using as anchor text can also get messed up. So, having a good SEO firm to help you build this architecture could be a big help. This particular issue could still haunt you, even if you have your true domain name showing for the mobile platform.
When your mobile content is on a mobile subdomain or subdirectory the best bet is to always mirror your traditional site architecture. This lets you take advantage of your previous efforts, including keywords in your file structure. It also makes it much easier for developers to link between the mobile and the traditional content, and to understand what is going on. Don’t try to reinvent the wheel mate.
Again, you will need to submit a mobile site map and link it from your robots.txt file. If you are putting content on a mobile subdomain, you actually need to create a separate robots.txt file and place it and the mobile site map at the root directory of your mobile subdomain. It is fine to also link from the site map in root folder of the primary domain, but it is best to do both. With this strategy your mobile-specific content should be pared-down and optimized enough that it will out-rank the traditional site in searches on less sophisticated phones. In searches on smart phones, your traditional site is more likely to rank, but the browser detection and redirection should ensure that mobile users still get to the correct content. If you use this strategy, you actually provide a good user experience and the best chance of ranking well on the largest number of phones.
If you have any doubts about using a mobile platform for your mobile website version, then you will want to consider using some SEO professional services. A good SEO expert can help you weigh all the decisions, in order to help you be able to take advantage of all the good SEO that has went into your main website.
That’s my take on it, mates.
Johnny Smoes, SEO Experts Australia.com.au.
Most mobile platforms work quite simply. They simply take the existing content from your existing website pages and remove all complex code and media, leaving plain or rich text format text and a minimal number of images. This is basically the same as the “transcoding” that the search engines do. The nice thing is, though, that a proprietary platform it is more customizable.
The first problem with these kinds of software is that if they are web based, they may include the mobile content on a subdomain of their main domain, rather than including it on your domain. This generally looks something like: www.yourwebsite.mywebsite.com. In terms of SEO, that means that you are building up their domain rather than yours, and they have all control of the hosting. Any links, traffic or rankings that your mobile content accumulates are actually accredited to their domain rather than your own. In this case, all your efforts are for naught.
You will also need to be careful with how pages are named on your new platform. The new optimized files may strip away keywords that have been placed there for good SEO on a traditional site. Links that you are using as anchor text can also get messed up. So, having a good SEO firm to help you build this architecture could be a big help. This particular issue could still haunt you, even if you have your true domain name showing for the mobile platform.
When your mobile content is on a mobile subdomain or subdirectory the best bet is to always mirror your traditional site architecture. This lets you take advantage of your previous efforts, including keywords in your file structure. It also makes it much easier for developers to link between the mobile and the traditional content, and to understand what is going on. Don’t try to reinvent the wheel mate.
Again, you will need to submit a mobile site map and link it from your robots.txt file. If you are putting content on a mobile subdomain, you actually need to create a separate robots.txt file and place it and the mobile site map at the root directory of your mobile subdomain. It is fine to also link from the site map in root folder of the primary domain, but it is best to do both. With this strategy your mobile-specific content should be pared-down and optimized enough that it will out-rank the traditional site in searches on less sophisticated phones. In searches on smart phones, your traditional site is more likely to rank, but the browser detection and redirection should ensure that mobile users still get to the correct content. If you use this strategy, you actually provide a good user experience and the best chance of ranking well on the largest number of phones.
If you have any doubts about using a mobile platform for your mobile website version, then you will want to consider using some SEO professional services. A good SEO expert can help you weigh all the decisions, in order to help you be able to take advantage of all the good SEO that has went into your main website.
That’s my take on it, mates.
Johnny Smoes, SEO Experts Australia.com.au.
Sunday, March 20, 2011
In Search of A Good Battery
Ok, I have decided to devote this article to the issues to be in search of a good battery. My need is really simple, I want a battery that can last for 3-4 years, and hold a whole day of charge. (My day is 10-12 hours.) But that is not always the case. Inside of every great gadget I have lies a battery, that has the potential of dissapointing me some day.
To be more specific, the lithium ion battery is the standard of the day. It works by repelling ions across a lithium cathode over to a carbon anode. In the carbon anode, they can be stored for future use. Later, my nifty little gadget will want to get at the current stored there. This happens as the current flows back to the lithium cathode. The are all electro-chemical reactions. These needed little ions pass to and fro across the cathode and anode, making our world of electric gadgets happen.
The lithium ion battery is the one of choice because because they are very light, and can be very small, making them suited for electronics. They can hold a good chaqrge, and can be charged multiple times. My problem is, I want them to last forever.
Our Lithium ion batteries will start dying from birth. With regular use, they can wear out in less than a couple of years. Along the way, the lithium ion battery goes through the human equivalent of congestive heart failure, and the ability of the battery degredates. You get energy loss and shorter charge times, which can lead to undesirous results in my favorite techy gadgets.
The culprit of this degredation is the cathode. The lithium is slowly changed over time, from the chemical reactions. Some small deposits end up on the lithium, which damages their ability to transfer charges. Simply, they become less receptive over the course of the battery life. The left over deposits are tiny bits of metal.
Batteries can also decompose over time. The cathode will oxidize, leaving a rust like substance on the cathode, which blocks the conductivity of the cathode. So, you end up with an old battery that is rusted, has broken electrodes, and corroded surfaces.
We really don’t want to change batteries though. There are bigger batteries that could last longer, but we don’t want the size or the weight of these in our every smaller gadgets.
Well, the future does look promising. There are many companies working on ways to make our batteries better. Lithium ion technology is reaching a peak, so many companies will be looking for other options for making cathodes. On another front, some companies are experimenting with elements like silicon to replace the carbon based anodes of today.
Of one thing I am sure, though. Our demand for better batteries will keep the R & D departments of the major battery technology companies looking for better options. In the meantime, I guess I’ll just have to get happy with the batteries I have.
Johnny Smoes,
Zanity.com.au
To be more specific, the lithium ion battery is the standard of the day. It works by repelling ions across a lithium cathode over to a carbon anode. In the carbon anode, they can be stored for future use. Later, my nifty little gadget will want to get at the current stored there. This happens as the current flows back to the lithium cathode. The are all electro-chemical reactions. These needed little ions pass to and fro across the cathode and anode, making our world of electric gadgets happen.
The lithium ion battery is the one of choice because because they are very light, and can be very small, making them suited for electronics. They can hold a good chaqrge, and can be charged multiple times. My problem is, I want them to last forever.
Our Lithium ion batteries will start dying from birth. With regular use, they can wear out in less than a couple of years. Along the way, the lithium ion battery goes through the human equivalent of congestive heart failure, and the ability of the battery degredates. You get energy loss and shorter charge times, which can lead to undesirous results in my favorite techy gadgets.
The culprit of this degredation is the cathode. The lithium is slowly changed over time, from the chemical reactions. Some small deposits end up on the lithium, which damages their ability to transfer charges. Simply, they become less receptive over the course of the battery life. The left over deposits are tiny bits of metal.
Batteries can also decompose over time. The cathode will oxidize, leaving a rust like substance on the cathode, which blocks the conductivity of the cathode. So, you end up with an old battery that is rusted, has broken electrodes, and corroded surfaces.
We really don’t want to change batteries though. There are bigger batteries that could last longer, but we don’t want the size or the weight of these in our every smaller gadgets.
Well, the future does look promising. There are many companies working on ways to make our batteries better. Lithium ion technology is reaching a peak, so many companies will be looking for other options for making cathodes. On another front, some companies are experimenting with elements like silicon to replace the carbon based anodes of today.
Of one thing I am sure, though. Our demand for better batteries will keep the R & D departments of the major battery technology companies looking for better options. In the meantime, I guess I’ll just have to get happy with the batteries I have.
Johnny Smoes,
Zanity.com.au
Saturday, March 5, 2011
A One Hour SEO Consulting Challenge
SEO consulting is important for many reasons. Infact, every company should really consider some SEO consulting, even if only periodically. So, we want to give you a one hour SEO Consulting Challenge.
The biggest reason behind this for objectivity. Every so often, you need a fresh pair of eyes looking at your website. People with no direct connection to your company can bring the cold, hard truth to the process of analyizing how things are going.
SEO consulting is also needed, once in a while, to make sure you are taking advantage of the newest techniques and strategies. Google, and other search engines, change the way they rank websites all the time. They are also constantly looking for ways to improve the methodology behind how they do SERP's. If you are not changing your SEO website strategy periodically, you are missing out.
These are good reasons to consider taking a one hour SEO consulting challenge. If you are in need of search engine marketing services, we would like you to consider contacting our company at www.seoexpertsaustralia.com.au, and take the one hour SEO consulting challenge.
The biggest reason behind this for objectivity. Every so often, you need a fresh pair of eyes looking at your website. People with no direct connection to your company can bring the cold, hard truth to the process of analyizing how things are going.
SEO consulting is also needed, once in a while, to make sure you are taking advantage of the newest techniques and strategies. Google, and other search engines, change the way they rank websites all the time. They are also constantly looking for ways to improve the methodology behind how they do SERP's. If you are not changing your SEO website strategy periodically, you are missing out.
These are good reasons to consider taking a one hour SEO consulting challenge. If you are in need of search engine marketing services, we would like you to consider contacting our company at www.seoexpertsaustralia.com.au, and take the one hour SEO consulting challenge.
The Role of Pay Per Click Advertising
Pay-Per-Click Advertising
Pay-Per-Click Advertising (frequently simply called "PPC") is a form of online marketing. It involves paid placement of targeted ads in search engines and websites. Through this form of advertising, each visitor to your site is being paid for. This typically costs from a few cents to several dollars per visitor, depending on the amount of competition and timing. One popular PPC method involves placing ads with Google's adword program.
PPC Advertising Campaigns
PPC advertising campaigns appear to be straightforward but can be very tricky. For example, once you set up the account with the search engines, you must be prepared to find appropriate, affordable keywords to bid on. Once the ads are being placed, you have to track the results and cost-effectiveness.
Moreover, using a PPC ad campaign is frequently part of a larger marketing approach. As such, trends, seasons, and other factors must be considered. For example, the cost of ads for winter coats may be inexpensive during the summer but how many people are actually going to purchase one when it's hot outside? This is one of the issues that must be considered in regards to an ad campaign.
PPC Pricing & Fees
While it seems simple enough, pay-per-click campaigns can be confusing to set up. Let us do the work for you! We require a very affordable set-up fee, minimal monthly maintenance, and a small percentage of your budget. In practice, this is very cost effective. There is no long-term contract to sign so you can cancel at any time. Unlike many companies, there is no monthly spending minimum so if you have an advertising budget of $500 or $5,000, it makes no difference.
Please contact us for more information for more information on our Pay-Per-Click Advertising, whether you are in the Montreal area, in Boston, New York, NYC, Sacramento, or any other city. We have been working with international clients around the world for years and can help your business's online needs.
Pay-Per-Click Advertising (frequently simply called "PPC") is a form of online marketing. It involves paid placement of targeted ads in search engines and websites. Through this form of advertising, each visitor to your site is being paid for. This typically costs from a few cents to several dollars per visitor, depending on the amount of competition and timing. One popular PPC method involves placing ads with Google's adword program.
PPC Advertising Campaigns
PPC advertising campaigns appear to be straightforward but can be very tricky. For example, once you set up the account with the search engines, you must be prepared to find appropriate, affordable keywords to bid on. Once the ads are being placed, you have to track the results and cost-effectiveness.
Moreover, using a PPC ad campaign is frequently part of a larger marketing approach. As such, trends, seasons, and other factors must be considered. For example, the cost of ads for winter coats may be inexpensive during the summer but how many people are actually going to purchase one when it's hot outside? This is one of the issues that must be considered in regards to an ad campaign.
PPC Pricing & Fees
While it seems simple enough, pay-per-click campaigns can be confusing to set up. Let us do the work for you! We require a very affordable set-up fee, minimal monthly maintenance, and a small percentage of your budget. In practice, this is very cost effective. There is no long-term contract to sign so you can cancel at any time. Unlike many companies, there is no monthly spending minimum so if you have an advertising budget of $500 or $5,000, it makes no difference.
Please contact us for more information for more information on our Pay-Per-Click Advertising, whether you are in the Montreal area, in Boston, New York, NYC, Sacramento, or any other city. We have been working with international clients around the world for years and can help your business's online needs.
Subscribe to:
Posts (Atom)
Posts
