SEO and Web Design

seoexpertsaustralia.com.au
The way you design a site can really make a difference in how many people visit. Many people do not make this connection with search engine optimization either. So, I think SEO and web design are connected. Here's why.

Put simply, the Google PR rating for your website is partly tied to the number of people that are visiting your site. The more people, the higher the rating. In addition, it can influence the relevance rating your website receives for informational content. In a purely logical world, facts should be facts. But in the world of the Internet, relevance plays a role. There is a kind of assumption that more visitors can mean better content.

Web design also allows you to bring the element of emotion into your overall scheme for getting people to visit your website. Pictures, graphics, colors, etc., can make a huge difference in how people perceive the value of your site. You can also use these design elements to promote a sense of what your product is all about.

Try this simple experiment. Establish a base line for how many people are visiting your website each day of the week, on average. Then, make some design changes to your website. Note the changes that are made. In a pure test, you will need to continue to add content at exactly the same rate. For example, if you always post a blog on Friday, don't stop! If you have made no content changes in a while, then don't add changes during the test for design. It can invalidate your work. An SEO expert can help you work through some of the design strategies we have discussed, should this be a task you would rather outsource. Read more...

That's my take on it,
Johnny Smoes

Paid Links for Your Website?

A question that still comes up for us often is the issue of whether or not to have paid links for your website. In the day, i.e. the late 1990's and early 2000's, paid links were a way to be able to add traffic to your website, as well as increase ranking with search engines. In most respects today, those glory days are gone.

Part of the problem has always been the issue of verification. How can you know that the paid links are actually helping? In the business, we often perform correlation testing to try to determine is adding the links was better than not adding them. It sounds easy enough, but that was not always the case. In fact, it could often be hard to find any kind of correlation between increased rankings and adding paid links.

Another issue is that Google, Yahoo, and Bing started "dinging" your scores for having paid links. Part of the issue was that people were allowing any kind of paid link to their site. If you sold shoes on the Internet, why would you need a link to the top selling power tool site?

The links often tended to frustrate end users as well. People want to find answers and information quickly. No one is going to spend time clicking through 100 links, trying to find one relevant link.

Paid links for your website are not always helpful. If you are going to use paid links, it is better to do banner ads with a link. At least that way, you might get the traffic you desire.

That's my take on it,
Johnny Smoes
SEO Experts Australia

Thanks for the heads up folks! We also were covered by SiteSword http://ping.fm/JWstB

SEO Experts Australia on Google News. Check out the story at http://ping.fm/gg2hY

SEO Experts Australia on Google & Bing News

We were pleased to find out this week that our website launch for SEO Experts Australia was carried on Google News. The folks at Google really don't miss a lot. In this case, we are glad they did not. You can find the information on Google News at SEO Experts Australia Goes Live.

The website will be used to market the company's search engine optimization efforts on Australia, Asia, and Europe. The company has also started a blog about SEO Experts Australia on Wordpress and Blogger. We will be sharing information on how to better market your website through simple, proven SEO techniques.

Our thanks to the folks at Google News for carrying our story. You can also find an article on Bing.com as well. Microsoft is not to be left out!

That's my take on it,

Johnny Smoes