SEO Testimonials

The SEO value of testimonials is an often misinterpreted principle. As a general rule, people who own their own website grasp the value of comments. It is someone saying that they love your stuff. With any luck, those people will tell other people about the website. The real contest, though, comes from finding strategies to make this happen regularly.

The first thing that someone can do to help build good testimony for their website is to produce a simple video. The video should outline the product or service, and then define how that particular product or service was able to help solve some particular situation. The overall goal of the video is to be helpful. Post the video to places like Youtube and Metacafe. Make sure that you place links to your website.

In videos like this, it is good to not be too glitzy. Give a unbiased testimony about how the product or service can help. You can consider doing the testimony yourself, or you can get others to do it for you. The trick here is to not make the video look like a professional production. Slick graphics, video effects, and the like can make people distrust the testimony.

A second step that anyone can do to help build testimonials to do them for other websites. One might think that this is counterproductive, but it is not. As you give good comments to others, they will be more apt to give good testimony back. A brief request for comments exchange can also happen at a later time, after the process is already started. People respond to kind, genuine offers to help mutually build business. You just have to be willing to give a little first.

In this circumstance, it is most often probable between people who do not compete for business. The products or services need to be relevant, though. For example, our company has traded testimonials with other companies that write quality content for websites. In exchange, they have shared comments about our company’s ability to do quality search engine optimization. The businesses of quality website content and search engine optimization go together hand and glove, as it were.

Finally, comment trades can also take place between companies that do business in different geographic regions. A company doing business in Australia, for example, could develop a relationship with a company in Japan. As long as there is mutual benefit, both can benefit from this sort of collaborative effort.

Johnny Smoes is an IT Programmer and SEO Expert with SEO Experts Australia. He frequently writes on search engine optimization. You can reach him at SEOExpertsAustralia.com.au or @seoaus2010 on Twitter.