Microsoft Corporation made an announcement this week that they will be using more info from social media websites in their search results on Bing. With these types of changes coming, SEO Professional Services will turn to social media more than ever to help promote traffic for websites. Getting SEO right on your social media sites will be as important as ever.
SEO firms, like our own SEO Experts Australia, will be looking to find ways to incorporate key search terms into their overall communications via social media services. Even in small microblogs (i.e. those 140 character tweets) can and should contain keywords that you are using to drive traffic on search engines. SERP's will be including those items now.
Let's say for a moment that my keywords for my website are "SEO professional services." I could send a short message like this across Twitter: "SEO professional services get boost from social media on Bing." This type of phrase not only stands a good chance of being picked up for the Bing reference, but also for the keywords."
That same set of keywords could also be included in a status message on a site like Facebook: "Looking at the article on how SEO professional services are getting help from Bing's decision to start including social media in search engine results. This is big." Obviously, the same can be done on sites like Tumblr, LiveJournal, etc., that allow for articles.
In addition to setting keywords in micro blogs, status messages, and articles, you will also want to have keywords in your naming conventions for your social sites. For example, our Twitter account to follow SEO Experts Australia is @seoaus2010, which picks up on the fact we do SEO, and we are from Australia. Our Facebook Page is called SEO Experts Australia also, playing off the keywords.
SEO professional services around the world will be taking big advantage of this change by Bing. Other groups will follow. That's our take on it.
Johnny Smoes
SEO Experts Australia
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This is a really interesting article on when SEO meeting SME. Social media is still massive!
ReplyDeleteIt’s interesting to see how social media is becoming an even bigger part of our lives. Individual networks like MySpace and Twitter may be a fad, but social media is here to stay…
ReplyDeleteFascinating article
ReplyDeleteNOW I WONDER IF GOOGLE WILL FOLLOW SUIT
ReplyDeleteThis is an extremely interesting article
ReplyDeleteSocial media is so massive now, it's used everywhere
ReplyDeleteI just have to say... about time too!
ReplyDeleteIt's amazing how big a player social media has become in such a short amount of time (remember: Facebook was only launched in 2004)
ReplyDeleteSocial media is where it’s at
ReplyDeleteThis isn't news - they already are using social media. Everyone in SEO knows it's pivotal!!!
ReplyDelete