SEO Tips for Facebook

Did you know that, as of June 2010, Facebook search queries had grown to over 600 million in a month. That is a lot of traffic: traffic that could be coming to your website, if you know how to optimize your Facebook account for search engine optimization. This is some advice from the SEO Expert team at SEO Experts Australia.com. au on getting the most SEO for your Facebook account.

The first thing to work on is the internal search criterion on Facebook. In other words, you want to make sure you are adding keywords that attract social media users, as well as general users from the big SERP’s.

A Facebook internal search can show you a variety of results from your Facebook network, or other Facebook content like apps or groups, off-Facebook web pages. Now add to that the fact that Facebook has a Questions section, and you have the ability to build your own little Wiki of answers for people on Facebook. If the query reflects a question where none exists, it might prompt you to create one. That is a powerful way to build your website traffic.

As you think about questions, be thoughtful to include keywords that can draw people back to your website. Write a clear description also. You may also want to add a poll to your question, as this can help to push popularity. Bing really controls this type of traffic, and they are very keen on looking at the number of likes your question gets, so keep your answers descriptive, interesting, and informative.

You will also want to work on getting links to your fan page from relevant, external web sites. That could be your blog or other social profiles. Sites like Squidoo and HubPages can really help to improve your SEO ranking. You might also want to consider linking to your author bio, linking wherever it makes sense to link to your Facebook Fan page. You can also attract links to your page by attracting more fans/likes. Each like is a link or vote for your page, so be sure to give them a reason to “like” your content.

If you decide to make use of the help of an SEO firm to help you build the SEO Rankings of your Facebook account, you do not need to throw your whole SEO budget at the task. But quality SEO Professional Services will be a must. So, get started today on working on your SEO for Facebook.

Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia.com.au, Australia's leading experts on search engine optimization and website marketing.