The Role of Pay Per Click Advertising

Pay-Per-Click Advertising
Pay-Per-Click Advertising (frequently simply called "PPC") is a form of online marketing. It involves paid placement of targeted ads in search engines and websites. Through this form of advertising, each visitor to your site is being paid for. This typically costs from a few cents to several dollars per visitor, depending on the amount of competition and timing. One popular PPC method involves placing ads with Google's adword program.

PPC Advertising Campaigns
PPC advertising campaigns appear to be straightforward but can be very tricky. For example, once you set up the account with the search engines, you must be prepared to find appropriate, affordable keywords to bid on. Once the ads are being placed, you have to track the results and cost-effectiveness.

Moreover, using a PPC ad campaign is frequently part of a larger marketing approach. As such, trends, seasons, and other factors must be considered. For example, the cost of ads for winter coats may be inexpensive during the summer but how many people are actually going to purchase one when it's hot outside? This is one of the issues that must be considered in regards to an ad campaign.

PPC Pricing & Fees
While it seems simple enough, pay-per-click campaigns can be confusing to set up. Let us do the work for you! We require a very affordable set-up fee, minimal monthly maintenance, and a small percentage of your budget. In practice, this is very cost effective. There is no long-term contract to sign so you can cancel at any time. Unlike many companies, there is no monthly spending minimum so if you have an advertising budget of $500 or $5,000, it makes no difference.

Please contact us for more information for more information on our Pay-Per-Click Advertising, whether you are in the Montreal area, in Boston, New York, NYC, Sacramento, or any other city. We have been working with international clients around the world for years and can help your business's online needs.