A 5 Step Approach to Building Links

Getting people to link to a particular website is not always an easy proposition. But it is possible to stack the odds in one's favor just a bit. So, let's discuss a five point process for getting quality back links to a website.

Point One: Link to the Best
The first process of better link building is to find people who are interested in a particular website's overall theme. Right off the bat, this increased the odds of getting people to link back. Take time and look at the Google PR rating of the site, the Alexa score, etc. Determine which websites are the best in the industry. These are the type of influential websites that can help. The goal is to link to these.

Point Two: Link to a Rising Star
The second process involves further use of the research done in point one. Also take time and link to a website that is on the rise in a particular subject. These types of websites are often easier to get, and will pay dividends down the road.

Point Three: Write Content that is Interest to These Sites
The third point is fairly self explanatory. Get content on a website that is of interest to the best in any particular industry. It makes take some time to determine what is of interest to any particular site. But once the answer is found, it will pay dividends to include content like that on the website being developed.

Point Four: Contact the Website and Offer an Exchange on Promoting Links
The fourth point involves contacting the owners of the other websites, and offering an exchange of links. One simple idea is to offer two links to your one. This may help to make the deal more attractive. Offer links to only quality material. Ask about what is important to them to be promoted about their website.

Point Five: Develop an Ongoing Relationship
The final step in quality link building just involves continuing to build a relationship with that website owner over time. Stay in touch. Periodically check out the website and make notes about new and important events, ideas, pages, etc. Keep coming back and promoting.

This five point concept is simple in nature, but highly effective. It is built on age old principles of doing business through relationship building. Over time, the technique can help to build lots of quality links that will bring new readers to any website.

Johnny Smoes is an IT Programmer and Principle at SEO Experts Australia. He frequently writes about issues surrounding search engine optimization. You can contact him at @seoaus2010 on Twitter.