Sunday, June 19, 2011

SEO Expert Link Building Part One

Welcome to SEO Expert link building part one. For two installments of our SEO Experts Australia Blog, I wanted to share some so-called “best practices for SEO link building.” Off we go.

I try to write about link building fairly often, because it is not easy to accomplish quickly. It can takes months of dedicated work to the average individual to develop good links for their website. Even an SEO Expert will have to put in some serious work on a website, if the intent is to get good, quality inbound and outbound links. So, let’s talk a little of building those quality links.

1.Your Anchor Text Needs to Change

Anchor text needs to be reflective of the content on the page. However, using the same anchor text all the time can also take away from the weight on your SERP’s By changing around the anchor texts on your site, you will help to keep the scores you get on your SERP’s high.

2. Deep Links Are Important to Deep Reading

The average blog typically does a pretty good job of getting deep links. By deep links, I mean links that integrate deeply into the entire website. It is important for all the pages of your website to have links to content across the whole domain. Many people fail to get links any deeper than, say, the landing page of the website, or perhaps a products page. Try cross referencing your links. From a pure readability standpoint, this will also greatly help your bounce back rate.

3. Link to People Who Link to You

Another great way to boost links is to add some links to your website content for people who link to you. Some SEO Experts call this “indirect linking.” Part of what Google looks for is a web of information surrounding your website. How detailed is the web of in and outbound links for your website? Spending time building this will also add credibility to your site.

4. Create NoFollos and do follow links

Do follow links can be very important for your website. A do follow attribute on a link tells the search engines to fully index the link. A no follow attribute is designed to do the opposite, though robots can still record their presence. The perennial problem to do follows links is spam links. If you get these type of links to your content, remove them. Don’t allow anyone to auto post. Use a CAPTCHA plugin, or other such add on to help keep down on links you don’t want. The lesson here, though, is you want both.

5. Vary Your Links Based on Google PR Ratings

If a low ranking PR site has solid content, consider adding a few of these type of links to your website. Defintely make sure you also include links that go to sites with a Google PR rating of 3 or more. If you are just starting to add links to your new website, start with the later.

SEO Expert link building, as you can see, is almost an art form. Following these best practices, though, will keep you on the right path. Your overall link building strategy will require testing and change. We’ll talk more about this in next weeks installment of SEO Expert link building.

Monday, June 6, 2011

What to do with WiMAX technology now? More than your may think http://ping.fm/285Ax
SEO Experts on the new age of links http://ping.fm/ka6De

Sunday, May 22, 2011

Google’s Requirement for Keywords & Meta tags. | SEO Experts Australia http://ping.fm/2J9yY
IBM's Watson Goes to Medical School http://ping.fm/NWoJC

Friday, May 13, 2011

The Ultimate Bio Waste Car

Here is a story that just could not be passed up. The ultimate bio waste car is now one that can run on urine. Yes, that's right...it's a pee power car. The interesting thing is, the pee powered engine could run lots of motors for many applications.

A team of scientists working at Ohio State University developed the catalyst that can extract hydrogen from pee. Since the device can product a lot more energy than it takes to run, it can be connected with a hydrogen fuel cell, in order to store energy that can run the motor.

Gerardine Botte is the main force behind the development of this process. Her electrolyzer uses a nickel-based electrode to extract hydrogen from urea (NH2)2CO, the main component in urine. Hydrogen is less tightly bound to the nitrogen in urea than to the oxygen in water, so the electrolyzer needs just 0.37 volts across the cell to oxidize the urea, according to Botte. That’s less than half the amount of energy in an AA battery and considerably less than the 1.23 volts needed to split water. How's that for Mother Nature's efficiency. The urine is also steril by nature, so it is not as messy a prospect as organically decomposing fecal waste, in order to product energy.

The device used to convert the urine to energy is very small, and could be carried on the car. In addition, most humans make around 2 liters of pee a day, so the supply would always be there. The bi-product is water, and is safe enough to use on a flower bed. It would not be necessary, with this hydrogen system, to have a storage tank for waste. Not a bad trade off.

With some development, and a bit of needed funding, Dr. Botte thinks that the pee powered car could be up and on the roads of the United States in a year. Perhaps the bigger battle would be to get the Yanks to give up their Petrol. Nevertheless, the pee powered car is a brilliant idea, and gives us hope to think that humanity can find better ways to power our industry.

I may even drink a pint in honor of the cause. Gents, to the ultimate bio waste car!

Johnny Smoes, Zanity.com.au

Saturday, May 7, 2011

Good article on local SEO techniques from Australia's SEO Expert http://ping.fm/XMh09