SEO Expert Link Building Part One

Welcome to SEO Expert link building part one. For two installments of our SEO Experts Australia Blog, I wanted to share some so-called “best practices for SEO link building.” Off we go.

I try to write about link building fairly often, because it is not easy to accomplish quickly. It can takes months of dedicated work to the average individual to develop good links for their website. Even an SEO Expert will have to put in some serious work on a website, if the intent is to get good, quality inbound and outbound links. So, let’s talk a little of building those quality links.

1.Your Anchor Text Needs to Change

Anchor text needs to be reflective of the content on the page. However, using the same anchor text all the time can also take away from the weight on your SERP’s By changing around the anchor texts on your site, you will help to keep the scores you get on your SERP’s high.

2. Deep Links Are Important to Deep Reading

The average blog typically does a pretty good job of getting deep links. By deep links, I mean links that integrate deeply into the entire website. It is important for all the pages of your website to have links to content across the whole domain. Many people fail to get links any deeper than, say, the landing page of the website, or perhaps a products page. Try cross referencing your links. From a pure readability standpoint, this will also greatly help your bounce back rate.

3. Link to People Who Link to You

Another great way to boost links is to add some links to your website content for people who link to you. Some SEO Experts call this “indirect linking.” Part of what Google looks for is a web of information surrounding your website. How detailed is the web of in and outbound links for your website? Spending time building this will also add credibility to your site.

4. Create NoFollos and do follow links

Do follow links can be very important for your website. A do follow attribute on a link tells the search engines to fully index the link. A no follow attribute is designed to do the opposite, though robots can still record their presence. The perennial problem to do follows links is spam links. If you get these type of links to your content, remove them. Don’t allow anyone to auto post. Use a CAPTCHA plugin, or other such add on to help keep down on links you don’t want. The lesson here, though, is you want both.

5. Vary Your Links Based on Google PR Ratings

If a low ranking PR site has solid content, consider adding a few of these type of links to your website. Defintely make sure you also include links that go to sites with a Google PR rating of 3 or more. If you are just starting to add links to your new website, start with the later.

SEO Expert link building, as you can see, is almost an art form. Following these best practices, though, will keep you on the right path. Your overall link building strategy will require testing and change. We’ll talk more about this in next weeks installment of SEO Expert link building.