SEO Expert Link Building Part Two

Welcome to SEO Expert link building part two. Last week, we began a discussion on some best practices for developing a quality web of links for your particular website. I guarantee you also, that any good SEO expert is following these same best practices. So, let’s look at 5 more items to add to your best practice strategy.

Make A Decision to Develop Links Over Time

Effective link building should be a marathon, not a race. There should be slow, steady growth to the number of links you add to content on your website. Also, you want to really be consistent. Maybe you’ll decide to add one or two links every month for a year. Maybe you will have some other pace. Just make it slow and consistent for the best results. Don’t cram a 100 quality links on to a site on one day. You just won’t get the results you need.

Diversify Your Links and Link Mentions
There can be a lot of quality content available to link to in your website content. Make sure you link to all of them eventually. One tactic for this is to look at a quality website, and see who they are using for links. Become a regular part of that whole circle of people. Linking regularly to just one source does not get the results it used to with SERP’s. Now, the search engines are looking for a site that is sharing content in a manner that would remind one of a term paper. If you can get that analogy in your head, you’ll be good. Spread these links around in your anchor text also.

Link with Short and Longtail Keyword Phrases

You want to use a variety of keyword phrases for your website, so changing up your strategy is important. Use a tool like Google’s keyword analyzer to help you find some short and longtail phrases to use for your website. Look for keywords that have little competition, but yet get some good hits every month, and you’ll have a strategy to really help your links.

9. Be A Part of the Circle of Influence.

If you really want to build a good strategy for getting links, you’ll ultimately have to be a regular part of the conversations about what is happening in your market. That is why we blog every week, and will continue to do so. This type of strategy draws people to come back and read your work often. This type of link building just can’t happen overnight.

Stay Away from Link Farms and Quick Link Building Sites

There are many places on the web where you can get hundreds of back links for your website at once. The problem is, most of these links have been deemed worthless in today’s world of SEO relevancy. If you can find the link farm, so can Google, and Bing, and so forth. And if you look at the links they offer, you can bet every customer they have will get the same canned list of links. So, stay away from the link farms and do the hard work to really build your website. If you are unsure what to do, talk to an SEO Expert with a proven list of clients and a good track record.

Today, link farms and tons of link directories are mostly deemed worthless. Don’t seek success in spam-havens or link-exchange networks. When you’re ready to incorporate link building into your Organic Search initiative, you need to consult with experts who understand link building best practices.