Saturday, July 2, 2011
Get the Right Keywords for Your Website
The number one thing I have seen in my IT career is that SEO firms choose the right keywords for clients. You should also get the right keywords for your website. Getting a good marriage of keywords involves finding a niche that you can use to market yourself. Here is what I mean.
SEO Firms Can Find a Niche
Choosing the right keywords does not necessarily mean that you should pick the most obvious keywords for the mission of your website. Far too often, very large companies with milliion dollar SEO budgets have already locked down their #1 position on an organic search for that term. Most likely, they also have PPC advertising in the same area.
Billboard.com has a Google PR Rating of 6. Digital Dream Door has a good PR of 4. And Info Please has a PR rating of 5. Their Alexa ratings will yield a simmilar picture. You will not be able to compete for this space for years. Your keyword of “rock songs” needs some help. A better choice might be “good rock songs.” This keyword still gets 4400 global search a month, but has almost no competition. This set of keywords could easily yield you a spot on the top 10 search list. As of today, some yahoo answer posts are about all you get. This would give a new person a chance to compete.
Let’s say you sell rock songs for a living. Your stuff. You want to build a website to sell your songs. After some thought, you decide that “rock songs” would be a good keyword for you to use to help people find your website. It’s simple, and to the point. You fill your website with this keyword, in strategic locations (domain name, title of website, header tags, website content, etc.) And still no one comes.
Here is sad truth. Let’s take a look at an exact keyword search for rock songs. (that’s what the paranthesis do for the search). Here are the top 3 companies that appear on the Google search:
I used the Google AdWords Keyword Tool to help me find my term. You might ask, “why would Google provide such a great keyword tool?” That’s easy, it’s a great way for them to expand the search engine market, and potentially provide new ground for PPC ads.
When getting started, I would recommend not to use more then 5 keyword terms for your site. In all reality, it will be hard to track on even 3, but the other keywords add clout over time. When using the Google Keyword tool, use the “exact match” option so you know how many people are searching for your market by that same exact set of words. The rule of thumb for building a new niche market would have you looking for keywords with little competition, that yield 5000 monthly global searches or less. This would be even better is you could get that in your local market (some of you may not be ready to market globally.) Those keywords will have enough search bang to be profitable, but not so many that the competition will blow you out of the water from the gitgo
SEO firms choose the right keywords. You should get the right keywords for your website too. Now, you just need to get busy with the Google Keyword Search tool and do some research.
Cheers, Johnny
SEO Firms Can Find a Niche
Choosing the right keywords does not necessarily mean that you should pick the most obvious keywords for the mission of your website. Far too often, very large companies with milliion dollar SEO budgets have already locked down their #1 position on an organic search for that term. Most likely, they also have PPC advertising in the same area.
Billboard.com has a Google PR Rating of 6. Digital Dream Door has a good PR of 4. And Info Please has a PR rating of 5. Their Alexa ratings will yield a simmilar picture. You will not be able to compete for this space for years. Your keyword of “rock songs” needs some help. A better choice might be “good rock songs.” This keyword still gets 4400 global search a month, but has almost no competition. This set of keywords could easily yield you a spot on the top 10 search list. As of today, some yahoo answer posts are about all you get. This would give a new person a chance to compete.
Let’s say you sell rock songs for a living. Your stuff. You want to build a website to sell your songs. After some thought, you decide that “rock songs” would be a good keyword for you to use to help people find your website. It’s simple, and to the point. You fill your website with this keyword, in strategic locations (domain name, title of website, header tags, website content, etc.) And still no one comes.
Here is sad truth. Let’s take a look at an exact keyword search for rock songs. (that’s what the paranthesis do for the search). Here are the top 3 companies that appear on the Google search:
I used the Google AdWords Keyword Tool to help me find my term. You might ask, “why would Google provide such a great keyword tool?” That’s easy, it’s a great way for them to expand the search engine market, and potentially provide new ground for PPC ads.
When getting started, I would recommend not to use more then 5 keyword terms for your site. In all reality, it will be hard to track on even 3, but the other keywords add clout over time. When using the Google Keyword tool, use the “exact match” option so you know how many people are searching for your market by that same exact set of words. The rule of thumb for building a new niche market would have you looking for keywords with little competition, that yield 5000 monthly global searches or less. This would be even better is you could get that in your local market (some of you may not be ready to market globally.) Those keywords will have enough search bang to be profitable, but not so many that the competition will blow you out of the water from the gitgo
SEO firms choose the right keywords. You should get the right keywords for your website too. Now, you just need to get busy with the Google Keyword Search tool and do some research.
Cheers, Johnny
Sunday, June 26, 2011
Dealing with Very Massive Data Moves
Dealing with big data moves is on the mind of almost any company you can think of these days. Even the tiny “mom and pop” internet companies can find themselves have to occasionally get a file over 1 GB in size to some other remote location. (And in all seriousness, 1 GB is small by comparision to what some companies have to move.)
So, what are some of these big files? How about a file that lets you analyze Web clickstreams, call data records, financial trading data, log files, or other forms of machine-generated information. Any time you are into this kind of file storage and moving, you are having to deal with very big files.
There are two new products on the market that have been specifically designed for this purpose. Enter IBM Netezza and Infobright to the big file data movement game.
IBM began making public announcemnts about its new product, IBM Netezza, on Wednesday of this week. It is designed to move files in the petabytes range. It is designed to help people that, for a host of reasons, need to keep archived files that are very large. The new hardware and software system is designed to hold up to 20 500 terabyte racks, for a total of 10 petabytes of user accessable data. It is making use of improved technology to the standard offered TwinFin hard drive sytem. Now the speed is not the absolute best in the world ( a standard query can run 2.5 times faster on the TwinFin system than the new Netzza system), but that is usually not an issue for companies wanting to search large databases for , say, regulatory queries. On the flip side, the newer hard drives use less energy than ever before, so that has an appeal also.
Infobright, though, has come up with a new software application that is designed to meet the needs of smaller companies. It’s new piece of software is designed to simply and effeciently move files of 40 terabytes or less. It will still allow many companies all the data storage they need, without sacrificing a lot of the speed of queries.
So, has you notion of big data files changed any? We’ll talk next time.
Johnny Smoes
So, what are some of these big files? How about a file that lets you analyze Web clickstreams, call data records, financial trading data, log files, or other forms of machine-generated information. Any time you are into this kind of file storage and moving, you are having to deal with very big files.
There are two new products on the market that have been specifically designed for this purpose. Enter IBM Netezza and Infobright to the big file data movement game.
IBM began making public announcemnts about its new product, IBM Netezza, on Wednesday of this week. It is designed to move files in the petabytes range. It is designed to help people that, for a host of reasons, need to keep archived files that are very large. The new hardware and software system is designed to hold up to 20 500 terabyte racks, for a total of 10 petabytes of user accessable data. It is making use of improved technology to the standard offered TwinFin hard drive sytem. Now the speed is not the absolute best in the world ( a standard query can run 2.5 times faster on the TwinFin system than the new Netzza system), but that is usually not an issue for companies wanting to search large databases for , say, regulatory queries. On the flip side, the newer hard drives use less energy than ever before, so that has an appeal also.
Infobright, though, has come up with a new software application that is designed to meet the needs of smaller companies. It’s new piece of software is designed to simply and effeciently move files of 40 terabytes or less. It will still allow many companies all the data storage they need, without sacrificing a lot of the speed of queries.
So, has you notion of big data files changed any? We’ll talk next time.
Johnny Smoes
Using SEO Services
What is all the push behind wanting to rank high in search engine results? On the most basic level, it is to get new visitors to your site. There is much we can do to help that process, but once in a while, I think everyone ends up needing a fine tuning from from some sort of search engine marketing services.
As we mentioned, SEO is a way to help get people to your website. It does so by making use of the process put in place by search engines. They all have free (or organic) search results to show. They all have rules as to how those choices end up on any given SERP.
One of the big factors is website rank. The higher you go, the more traffic comes to you. By analogy, it is like having signs along the freeway telling you how to get from point A to point B. Search engine marketing services develop an SEOtraffic acquisition strategy. They develop testing plans that, at their heart, direct audiences who are interested in any given product, services or ideas to our sites. At the same time, they are developing an acquisition strategy that takes away traffic from our competitors.
We expend time and energy, via a testing plan that I call design, build, and validate, getting a site to rank a few places higher, or for a wider range of keywords. Search engine marketing services will record the results of a marketing campaign, compare it against previous efforts, and then adjust the campaign for improvement. The big deal here is that most business website owners don’t have the time to develop all of this. It’s not vudoo, it proven scientific marketing strategies, combines with a solid knowledge of how search engines work.
A good SEO consuting firm, however, will not just put all the attention getting people to your website, they should also pay attention to what happens after peopless arrive. If visitors arrive, but click-back because a site isn’t what they expected to see, then the effort we’ve put into ranking is wasted. There has to be quality content to keep the visitor looking at more than just a landing page. So, a good SEO Company needs to know a lot about web design also.
If you have not done so, consider using some search engine marketing services for a while, which could also include a pay per click campaign, to help you stand out on the Internet. In addition, let the seo experts help you figure out what needs to happen, once the person gets to your website.
As we mentioned, SEO is a way to help get people to your website. It does so by making use of the process put in place by search engines. They all have free (or organic) search results to show. They all have rules as to how those choices end up on any given SERP.
One of the big factors is website rank. The higher you go, the more traffic comes to you. By analogy, it is like having signs along the freeway telling you how to get from point A to point B. Search engine marketing services develop an SEOtraffic acquisition strategy. They develop testing plans that, at their heart, direct audiences who are interested in any given product, services or ideas to our sites. At the same time, they are developing an acquisition strategy that takes away traffic from our competitors.
We expend time and energy, via a testing plan that I call design, build, and validate, getting a site to rank a few places higher, or for a wider range of keywords. Search engine marketing services will record the results of a marketing campaign, compare it against previous efforts, and then adjust the campaign for improvement. The big deal here is that most business website owners don’t have the time to develop all of this. It’s not vudoo, it proven scientific marketing strategies, combines with a solid knowledge of how search engines work.
A good SEO consuting firm, however, will not just put all the attention getting people to your website, they should also pay attention to what happens after peopless arrive. If visitors arrive, but click-back because a site isn’t what they expected to see, then the effort we’ve put into ranking is wasted. There has to be quality content to keep the visitor looking at more than just a landing page. So, a good SEO Company needs to know a lot about web design also.
If you have not done so, consider using some search engine marketing services for a while, which could also include a pay per click campaign, to help you stand out on the Internet. In addition, let the seo experts help you figure out what needs to happen, once the person gets to your website.
Sunday, June 19, 2011
IE9 Coming to the Mobile Web Market
Well, it looks as though IE 9 is coming to the mobile web market. Microsoft has been feverishly testing their new IE9 combo web browser. Now, they want to add the same new standards, compatability, etc., to their mobile browser.
Microsoft has set up a Microsoft IE 9 demo site for all to see the new IE9 standard. We took time to check it out, and we must admit it is headed in a good direction. Perhaps that is why Joe Marini is saying:
"It's organized essentially the same way as the original, except laid out to be easily read and used on the mobile form factor... We've ported over some of the more popular samples from the full version of the IE Test Drive and have developed a few of our own mobile-specific ones too, including the demos that Joe Belfiore showed at MIX 11 earlier this year."
"It's important to note that even though we use the same core rendering engines on both the desktop and mobile versions of IE and adhere to the concept of 'same markup' when we produce our samples, we felt that it was worth creating a mobile test drive site to illustrate how we approach some of the key issues that developers face when creating mobile-optimized content: screen sizes, device capabilities, etc.," Marini said.
So, let's examine the comments for a section, especially since we know how s unsatisfied web developers have been with IE for some time. The phrase "Same markup" refers to Microsoft's stated goal that a Web developer should be able to write a single version of a Web page that will look the same in all browsers. Now the rest of the browser world has been trying to do this for some time, under the title of web browser standards. While Microsoft might like to world to think that this is new news, it is not. We just finally have that organization paying attention to standards again.
Microsoft has set up a Microsoft IE 9 demo site for all to see the new IE9 standard. We took time to check it out, and we must admit it is headed in a good direction. Perhaps that is why Joe Marini is saying:
"It's organized essentially the same way as the original, except laid out to be easily read and used on the mobile form factor... We've ported over some of the more popular samples from the full version of the IE Test Drive and have developed a few of our own mobile-specific ones too, including the demos that Joe Belfiore showed at MIX 11 earlier this year."
"It's important to note that even though we use the same core rendering engines on both the desktop and mobile versions of IE and adhere to the concept of 'same markup' when we produce our samples, we felt that it was worth creating a mobile test drive site to illustrate how we approach some of the key issues that developers face when creating mobile-optimized content: screen sizes, device capabilities, etc.," Marini said.
So, let's examine the comments for a section, especially since we know how s unsatisfied web developers have been with IE for some time. The phrase "Same markup" refers to Microsoft's stated goal that a Web developer should be able to write a single version of a Web page that will look the same in all browsers. Now the rest of the browser world has been trying to do this for some time, under the title of web browser standards. While Microsoft might like to world to think that this is new news, it is not. We just finally have that organization paying attention to standards again.
Apple?s iCloud Service to be Delayed in the U.K.
It has not been that long ago that Steve Jobs made an annoucement about Apple’s new iCloud service. In fact, he did so at the WWDC on Monday, as a part of his keynote address to the convention. However, getting this new service across the world may take a bit of time, if the issues with the U.K. rollout of iCloud are any indicator.
As of this time, it looks as though the iCloud service is not going to have a go live date in the United Kingdom until sometime around February 2012. There are reports in multiple places across the net that negotiations are going slowly.
Imagine that from Apple. One only need remember the launch of iTunes to remember how slow the roll out from Apple went to other countries. So we Aussies had better not plan on seeing iCloud for a bit. With any luck, the U.S. launch will still be on time for this coming fall, when we expect to see the launch of the iOS 5 operating system.
As of this time, it looks as though the iCloud service is not going to have a go live date in the United Kingdom until sometime around February 2012. There are reports in multiple places across the net that negotiations are going slowly.
Imagine that from Apple. One only need remember the launch of iTunes to remember how slow the roll out from Apple went to other countries. So we Aussies had better not plan on seeing iCloud for a bit. With any luck, the U.S. launch will still be on time for this coming fall, when we expect to see the launch of the iOS 5 operating system.
SEO Expert Link Building Part Two
Welcome to SEO Expert link building part two. Last week, we began a discussion on some best practices for developing a quality web of links for your particular website. I guarantee you also, that any good SEO expert is following these same best practices. So, let’s look at 5 more items to add to your best practice strategy.
Make A Decision to Develop Links Over Time
Effective link building should be a marathon, not a race. There should be slow, steady growth to the number of links you add to content on your website. Also, you want to really be consistent. Maybe you’ll decide to add one or two links every month for a year. Maybe you will have some other pace. Just make it slow and consistent for the best results. Don’t cram a 100 quality links on to a site on one day. You just won’t get the results you need.
Diversify Your Links and Link Mentions
There can be a lot of quality content available to link to in your website content. Make sure you link to all of them eventually. One tactic for this is to look at a quality website, and see who they are using for links. Become a regular part of that whole circle of people. Linking regularly to just one source does not get the results it used to with SERP’s. Now, the search engines are looking for a site that is sharing content in a manner that would remind one of a term paper. If you can get that analogy in your head, you’ll be good. Spread these links around in your anchor text also.
Link with Short and Longtail Keyword Phrases
You want to use a variety of keyword phrases for your website, so changing up your strategy is important. Use a tool like Google’s keyword analyzer to help you find some short and longtail phrases to use for your website. Look for keywords that have little competition, but yet get some good hits every month, and you’ll have a strategy to really help your links.
9. Be A Part of the Circle of Influence.
If you really want to build a good strategy for getting links, you’ll ultimately have to be a regular part of the conversations about what is happening in your market. That is why we blog every week, and will continue to do so. This type of strategy draws people to come back and read your work often. This type of link building just can’t happen overnight.
Stay Away from Link Farms and Quick Link Building Sites
There are many places on the web where you can get hundreds of back links for your website at once. The problem is, most of these links have been deemed worthless in today’s world of SEO relevancy. If you can find the link farm, so can Google, and Bing, and so forth. And if you look at the links they offer, you can bet every customer they have will get the same canned list of links. So, stay away from the link farms and do the hard work to really build your website. If you are unsure what to do, talk to an SEO Expert with a proven list of clients and a good track record.
Today, link farms and tons of link directories are mostly deemed worthless. Don’t seek success in spam-havens or link-exchange networks. When you’re ready to incorporate link building into your Organic Search initiative, you need to consult with experts who understand link building best practices.
Make A Decision to Develop Links Over Time
Effective link building should be a marathon, not a race. There should be slow, steady growth to the number of links you add to content on your website. Also, you want to really be consistent. Maybe you’ll decide to add one or two links every month for a year. Maybe you will have some other pace. Just make it slow and consistent for the best results. Don’t cram a 100 quality links on to a site on one day. You just won’t get the results you need.
Diversify Your Links and Link Mentions
There can be a lot of quality content available to link to in your website content. Make sure you link to all of them eventually. One tactic for this is to look at a quality website, and see who they are using for links. Become a regular part of that whole circle of people. Linking regularly to just one source does not get the results it used to with SERP’s. Now, the search engines are looking for a site that is sharing content in a manner that would remind one of a term paper. If you can get that analogy in your head, you’ll be good. Spread these links around in your anchor text also.
Link with Short and Longtail Keyword Phrases
You want to use a variety of keyword phrases for your website, so changing up your strategy is important. Use a tool like Google’s keyword analyzer to help you find some short and longtail phrases to use for your website. Look for keywords that have little competition, but yet get some good hits every month, and you’ll have a strategy to really help your links.
9. Be A Part of the Circle of Influence.
If you really want to build a good strategy for getting links, you’ll ultimately have to be a regular part of the conversations about what is happening in your market. That is why we blog every week, and will continue to do so. This type of strategy draws people to come back and read your work often. This type of link building just can’t happen overnight.
Stay Away from Link Farms and Quick Link Building Sites
There are many places on the web where you can get hundreds of back links for your website at once. The problem is, most of these links have been deemed worthless in today’s world of SEO relevancy. If you can find the link farm, so can Google, and Bing, and so forth. And if you look at the links they offer, you can bet every customer they have will get the same canned list of links. So, stay away from the link farms and do the hard work to really build your website. If you are unsure what to do, talk to an SEO Expert with a proven list of clients and a good track record.
Today, link farms and tons of link directories are mostly deemed worthless. Don’t seek success in spam-havens or link-exchange networks. When you’re ready to incorporate link building into your Organic Search initiative, you need to consult with experts who understand link building best practices.
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