The Basic of SEO

SEO stands for search engine optimization. We optimize websites, in order to make them easily found by the major search engines. We constantly strive to make our website more attractive by also improving parts of the website, in order to increase the traffic a website gets from search engines. There are a lot of different parts to this puzzle. But they all have this basic goal in mind. We want to get people to the website. And the truth of the matter is that search engines really control the information most often found on the Internet. If it can’t be found, it can’t be shared.
SEO is different, though, than website conversions. The process of conversion involves getting people to “do something”, while they are on your website. Perhaps you want the people who visit your website to buy something, or leave an email in a contact form. This is a whole different subject from search engine optimization. In fact, a great deal of the techniques used to capture material from website visitors can be less than helpful to the process of making the website search engine optimized.
The whole Internet system is held together by links. It is how we get from one place to another. Sometimes, we know the link , and can just type it in. For the rest of the time, we simply have learned to rely on the information provided to us by search engines. Search engines go out and collect information on websites, and present it back to the user in an organized fashion, called “search results.” We get these results by typing in words that describe what we want to find. In the industry, those words are called keywords, because they become key in helping us find our information.
The vast majority of all traffic comes from three search engines: Google, Bing and Yahoo. We depend upon these search engines to provide information about our website to the world. The better we can do this, by understanding the rules of play, the better our website will be found.
The cold hard truth is that your website will not be found easily by just putting it out there. In fact, you may never get any visitors. If you choose to ignore the need for search engine optimization for your website, you will be spending a lot of time trying to get the word out. You may also then have to settle for paying the search engine people to advertise your web site.
If you would like to get some temporary, or more ongoing, help from an SEO Expert, we would like the chance to talk to you. In the meantime, we invite you to continue to follow our blog, and learn about search engine optimization techniques with us at SEO Experts Australia.

Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia, a company that specializes in SEO. You can visit Johnny's website and get a chance to talk to an SEO Expert. You can also reach him at @seoaus2010 on Twitter.