Did you know that, as of June 2010, Facebook search queries had grown to over 600 million in a month. That is a lot of traffic: traffic that could be coming to your website, if you know how to optimize your Facebook account for search engine optimization. This is some advice from the SEO Expert team at SEO Experts Australia.com. au on getting the most SEO for your Facebook account.
The first thing to work on is the internal search criterion on Facebook. In other words, you want to make sure you are adding keywords that attract social media users, as well as general users from the big SERP’s.
A Facebook internal search can show you a variety of results from your Facebook network, or other Facebook content like apps or groups, off-Facebook web pages. Now add to that the fact that Facebook has a Questions section, and you have the ability to build your own little Wiki of answers for people on Facebook. If the query reflects a question where none exists, it might prompt you to create one. That is a powerful way to build your website traffic.
As you think about questions, be thoughtful to include keywords that can draw people back to your website. Write a clear description also. You may also want to add a poll to your question, as this can help to push popularity. Bing really controls this type of traffic, and they are very keen on looking at the number of likes your question gets, so keep your answers descriptive, interesting, and informative.
You will also want to work on getting links to your fan page from relevant, external web sites. That could be your blog or other social profiles. Sites like Squidoo and HubPages can really help to improve your SEO ranking. You might also want to consider linking to your author bio, linking wherever it makes sense to link to your Facebook Fan page. You can also attract links to your page by attracting more fans/likes. Each like is a link or vote for your page, so be sure to give them a reason to “like” your content.
If you decide to make use of the help of an SEO firm to help you build the SEO Rankings of your Facebook account, you do not need to throw your whole SEO budget at the task. But quality SEO Professional Services will be a must. So, get started today on working on your SEO for Facebook.
Johnny Smoes is an IT Programmer and Principle with SEO Experts Australia.com.au, Australia's leading experts on search engine optimization and website marketing.
Sunday, January 30, 2011
Sunday, January 23, 2011
Sunday, January 16, 2011
Better Get A Good IT Firm in 2011
If there is one thing you do for your company this year, you'd better get a good IT firm in 2011. Internet Security is getting tougher to handle.
That's why we wanted to do a little feature on IT Security and Trojan Virsuses for the start of the 2011 year. Hiding viruses inside email, images, Word Documents, has become a hot item again. Let’s take a look at one such story at the top of the headlines for 2011: the Karma Sutra Trojan.
The virus is hidden inside a download of a Power Point promising lessons on Kama Sutra positions. Instead, if you will pardon the pun, your computer ends up with the digital equivalent of a sexually transmitted disease. The “hook” to get you to download is an old one: sex. And this hook is highly important. In order to spread this virus well, you have to promise something highly desireable to the general public. One of the last trojans I found was buried in a download that was supposed to deliver and old copy of Camtasia Suites video editing software. Had I not had quality anti-virus software, it could have been ugly.
Users whose curiosities are so aroused that they download the sexual slideshow —titled “Real kamasutra.pps.exe” — are taken to an actual presentation, so for the moment, things seem to check out. But while they’re viewing the provocative pornographic pics, a backdoor Trojan called “Troj/Bckdr-RFM” is hard at work, automatically and inconspicuously planting malicious software on the victim’s system. Once a computer has been corrupted with the devious Trojan, hackers can gain remote access to it and steal the user’s identity, or even enlist the machine as part of a zombie army of infected computers used to launch mass denial-of-service attacks. This example points out the second most important thing needed make a good trojan virus: I call it the “all things look normal” trap. You have to keep things looking “normal” long enough for the virus to take effect.
Once you reach this point, you have hit the third strike: a good trojan virus will set itself in the root directory, System directories, etc., making it hard to get rid of. Many will require a complete reformating of your computer.
The secret is having good anti-virus software. One of my favorites can even be had for free. It is called Avast. Part of the secret of the software is it’s lack of popularity. Hackers typically start working on the big stuff first, looking for vulnerabilities in the software. Examples of this in the IT Security software world would be McAfee, or Norton.
Another defense tactic is to make sure you have a complete backup of your computer stored somewhere off the computer. In the event you have to reformat your computer, you’ll still have your data. In addition, you may want to look at created a virtual hard drive on your computer, that is kept secured. It can be set to not have access to all the key files on your real hard drive. Download your stuff to the virtual drive, and scan it prior to allowing it to live with your data on the C: drive.
If you would like to know more about providing quality security for your internet marketing websites, we would love to talk to you. Just pay us a visit at Zanity.com.au for more information.
That's why we wanted to do a little feature on IT Security and Trojan Virsuses for the start of the 2011 year. Hiding viruses inside email, images, Word Documents, has become a hot item again. Let’s take a look at one such story at the top of the headlines for 2011: the Karma Sutra Trojan.
The virus is hidden inside a download of a Power Point promising lessons on Kama Sutra positions. Instead, if you will pardon the pun, your computer ends up with the digital equivalent of a sexually transmitted disease. The “hook” to get you to download is an old one: sex. And this hook is highly important. In order to spread this virus well, you have to promise something highly desireable to the general public. One of the last trojans I found was buried in a download that was supposed to deliver and old copy of Camtasia Suites video editing software. Had I not had quality anti-virus software, it could have been ugly.
Users whose curiosities are so aroused that they download the sexual slideshow —titled “Real kamasutra.pps.exe” — are taken to an actual presentation, so for the moment, things seem to check out. But while they’re viewing the provocative pornographic pics, a backdoor Trojan called “Troj/Bckdr-RFM” is hard at work, automatically and inconspicuously planting malicious software on the victim’s system. Once a computer has been corrupted with the devious Trojan, hackers can gain remote access to it and steal the user’s identity, or even enlist the machine as part of a zombie army of infected computers used to launch mass denial-of-service attacks. This example points out the second most important thing needed make a good trojan virus: I call it the “all things look normal” trap. You have to keep things looking “normal” long enough for the virus to take effect.
Once you reach this point, you have hit the third strike: a good trojan virus will set itself in the root directory, System directories, etc., making it hard to get rid of. Many will require a complete reformating of your computer.
The secret is having good anti-virus software. One of my favorites can even be had for free. It is called Avast. Part of the secret of the software is it’s lack of popularity. Hackers typically start working on the big stuff first, looking for vulnerabilities in the software. Examples of this in the IT Security software world would be McAfee, or Norton.
Another defense tactic is to make sure you have a complete backup of your computer stored somewhere off the computer. In the event you have to reformat your computer, you’ll still have your data. In addition, you may want to look at created a virtual hard drive on your computer, that is kept secured. It can be set to not have access to all the key files on your real hard drive. Download your stuff to the virtual drive, and scan it prior to allowing it to live with your data on the C: drive.
If you would like to know more about providing quality security for your internet marketing websites, we would love to talk to you. Just pay us a visit at Zanity.com.au for more information.
Monday, January 10, 2011
Watch Out for Link Exchange Emails
It seems as though there is a new game in town for January 2011, and it is designed to catch people unaware, who use Wordpress Powered Content Management System style websites. It's the old "rope a dope email link exchange game." Putting it mildly, it can kill your website SEO.
We wanted to talk about some of the characteristics of the link exchange requests. The first thing to look for is a URL with something cheesy like "partners" or "friends" or "roundtable" in the naming convention. The keywords "search engine ranking" are also often used. For example, your title might say "Dramatically improve your search engine ranking." Many of these emails will be sent to you multiple times, but the people will offer an apology for doing so, hoping you will go ahead and read the email. Here is an example of just such an email sent to a google account:
Nice bit of false empathy there. ;)
The technical trickery mentioned above is that if you visit the link they put in the email the linking post will appear *all over* the site that is "linking" to you. But if you open up a new browser from a different IP address and try to visit the parent category page before visiting the individual post page you will see that the post is only visible to a person who knows exactly where it is. So the people are not only mass automated email spammers, but they lie at hello as well (by deceiving folks into thinking there is an on-the-level exchange of some sort, while screwing them over with a page that is invisible to everyone but them).
If you genuinely want to work on a campaign of link exchanges, which still have value. You are going to need an SEO Expert to help you get that done. SEO Professional Services can give you quality links, that are developed over time with reputable firms. Remember, there is no such thing as a quick, free lunch.
Til nextime,
Johnny Smoes
SEO Experts Australia
We wanted to talk about some of the characteristics of the link exchange requests. The first thing to look for is a URL with something cheesy like "partners" or "friends" or "roundtable" in the naming convention. The keywords "search engine ranking" are also often used. For example, your title might say "Dramatically improve your search engine ranking." Many of these emails will be sent to you multiple times, but the people will offer an apology for doing so, hoping you will go ahead and read the email. Here is an example of just such an email sent to a google account:
Nice bit of false empathy there. ;)
The technical trickery mentioned above is that if you visit the link they put in the email the linking post will appear *all over* the site that is "linking" to you. But if you open up a new browser from a different IP address and try to visit the parent category page before visiting the individual post page you will see that the post is only visible to a person who knows exactly where it is. So the people are not only mass automated email spammers, but they lie at hello as well (by deceiving folks into thinking there is an on-the-level exchange of some sort, while screwing them over with a page that is invisible to everyone but them).
If you genuinely want to work on a campaign of link exchanges, which still have value. You are going to need an SEO Expert to help you get that done. SEO Professional Services can give you quality links, that are developed over time with reputable firms. Remember, there is no such thing as a quick, free lunch.
Til nextime,
Johnny Smoes
SEO Experts Australia
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